We created a conceptual video spec ad for Aviator Nation that aims to showcase the brand's unique California lifestyle in a new perspective.

Our video production team focused on capturing the rugged and adventurous side of the ocean and the solo state-of-mind, which we believe aligns with Aviator Nation's brand identity.

The video spec ad features a surfer living the “Vanlife”, playing guitar and interspersed with Bruce Lee’s famous '“Be Water, My Friend” speech, which serves as a metaphor for the adventurous spirit and the solo mindset that Aviator Nation's brand represents.