The Texas Ranchers
Content Strategy for Major League Pickleball’s Texas Ranchers
Our 6-Step Launch Process
Step 1: Discovery
By the end of a 2-hour Discovery session with the Moving Bodies Forward marketing team, we uncovered a few key insights:
Target Demo:
Age 25-35
Multi-Faceted Athletes
Tech Savvy
Highlighting the D30 Material is a must
Step 2: Research
After our discovery, we did extensive research into the product market and current trends.
Research Insights:
People want to feel protected
Tapping into the emotions of the viewer would be key
Showing product versatility is a must
We need to build trust with potential users
Step 3: Buildout
We used what we learned in our discovery and research to drive our pre-production creative decisions such as script, storyboard and talent choices.
Step 4: Production
We prioritize the active lifestyle viewer in all our decisions as we captured and executed the creative vision. Our research guided the way we directed actors, determined locations, and how we made our cinematography choices.
Step 5: Data Driven Post-Production
By using the latest data-driven insights we were able to maximize the editorial choices with the end goal in mind.
For example, this guided our decisions in having the watch shatter in the intro and using a specific tone of voice-over.
Step 6: Deployment and Analysis
Making any necessary adjustments to creative assets after we launch and analyze audience feedback.