MOJO
How we built a meaningful brand partnership between Chelsea Mattison and Mojo.
The Challenge
Chelsea Mattison, a wellness influencer, asked us to produce content for her that would showcase her new relationship with Mojo, a natural energy boosting supplement made with mushrooms.
Our 6-Step Launch Process
Step 1: Discovery
By the end of a 2-hour Discovery session with the Chelsea Mattison we uncovered a few key insights:
Target Demo:
Wellness advocates
Men & Women
Age 20-35
Tone: Mystical, Trippy, Sensual
Step 2: Research
After our discovery, we did extensive research into the product market and current trends.
Research Insights:
Wellness enthusiasts value self-care
Wellness enthusiast are open to trying to new things
Step 3: Buildout
We used what we learned in our discovery and research to drive our pre-production creative decisions such as script, storyboard and talent choices.
Step 4: Production
We prioritize the wellness enthusiast viewer in all our decisions as we captured and executed the creative vision. Our research guided the way we directed actors, determined locations, and how we made our cinematography choices.
Step 5: Data Driven Post-Production
By using the latest data-driven insights we were able to maximize the editorial choices with the end goal in mind.
For example, this guided our decisions to use CGI to enhance the ‘other-worldy’ tone to the video.
Step 6: Deployment and Analysis
Making any necessary adjustments to creative assets after we launch and analyze audience feedback.
Pre-Production Moodboard
Pre-Production Location Scouting
